Project Overview

Changpa Travels prides itself on offering travelers the opportunity for rediscovery and providing enlightening travel experiences. Engage firsthand with local community members, with them learn about various spiritual practices, and capture the majestic surroundings of the Himalayas with its flora and fauna. Their team includes experienced guides who are experts in spiritual travel escapes and will plan unforgettable Changpa holidays that explore the regions of Ladakh, Spiti, and the Kingdom of Bhutan.

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The Brief

The Changpa, or Champa, are a semi-nomadic Tibetan people primarily located in the Changtang region of Ladakh, India. A smaller number reside in the western areas of the Tibet Autonomous Region, some of whom were relocated for the creation of the Changtang Nature Reserve. As of 1989, the Changtang area was home to half a million nomads.

The Changpa are mainly found in the Changtang, a high plateau extending across the cold desert of Ladakh, as well as in certain parts of Jammu and Kashmir.

Our Idea

The Changpa represent a semi-nomadic Tibetan tribe that lives in high altitudes. To reflect this, we have placed the Tibetan syllable at the center of our logo, derived from the brand name itself. Inspired by the mountains, the unique typeface features peaks to symbolize altitude. The overall design of the logo emphasizes a mountain, capturing the essence of the Changpa way of life.